If you are thinking about selling this fall, one number matters more than the rest.
- 8,142 homes listed at the end of July 2026 — up 17.9% year over year
- $429,100 MLS® HPI benchmark price — unchanged from a year ago
- 2,535 sales in July — down 7.6% from June
Source: REALTORS® Association of Edmonton, July 2026, Greater Edmonton Area. Figures may be revised as late sales are recorded.Your home is not being compared to three others anymore. Buyers have a long list, and they are working through it without much urgency.Why the first two weeks decide everythingA listing gets its largest audience in the first ten to fourteen days. Every buyer already searching sees it. Alerts fire. Agents send it out.If the price is right, you get showings in that window and offers follow.If the price is high, something quieter happens. Buyers see it, note the price and move on. Nobody tells you why. You just get fewer showings than you expected.Then you reduce. But the buyers who saw it at the first price have already moved on, and the new buyers see a listing that has been sitting. Days on market becomes its own signal.Starting high and adjusting down almost always nets less than pricing correctly on day one. In a market with this much inventory, that gap widens.What buyers are comparing you toPrices are essentially flat. The benchmark price was $429,100 in July, down 0.3% from June and unchanged from a year ago.Flat prices with rising inventory means buyers are not worried about missing out. They will look at yours, then at four similar ones, then pick the best value.That is the standard now. Not "is this a fair price for this home" but "is this the best of the six I saw."Thinking about selling this fall?Pricing is the one decision you can't undo cheaply. If you'd like to know where your home sits against what's currently on the market, I'll put together a comparative market analysis — recent sales in your area, where the market is heading, and what buyers in your price range are choosing instead.No cost, no obligation. Usually back to you within one business day.Get your free home evaluation →
Brenda Patton, REALTOR®
Homes & Gardens Real Estate Limited
Serving Edmonton, Sherwood Park, Leduc and Beaumont📞 780-297-8437
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brendarpatton@gmail.com 🌐 brendarpatton.com
